網站地圖（Sitemap）是一種 XML 文件，幫助搜尋引擎更有效地索引網站內容。它不僅提升網站的可見度，還能優化搜尋排名，因此對 SEO 來說至關重要。
搜尋引擎通常透過內部連結來發現新頁面，但如果網站結構複雜或內部連結不足，部分頁面可能無法被索引。Sitemap 可直接向搜尋引擎提交所有重要 URL，確保新頁面能夠更快被發現並索引。
Sitemap 讓搜尋引擎了解網站的層級與內容的重要性。例如，核心頁面（如首頁、分類頁）應優先索引，而次要頁面（如登錄頁、隱私政策）則可標示為較低權重。
Sitemap 允許提交圖片、影片等多媒體內容，提高它們在 Google 圖片與影片搜尋中的排名。例如，透過
增強國際化 SEO（Hreflang 標記）
對於擁有多語言版本的網站，Sitemap 可加入 hreflang 屬性，幫助搜尋引擎識別不同語言版本，確保用戶在不同地區能夠看到適合的內容。例如：
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